Amelie began her career at The Walt Disney Company. In 1998, she was recruited by Yahoo for the launch of their Spanish language sites in Argentina, Brazil, Mexico, and the United States. Afterward, Amelie joined an international media sales company to launch its venture into the US Hispanic market and, in 2007, became CEO of the company's entire existing business in the Americas.
Ferro has also co-founded several companies. Most notably, in 2013, Amelie co-founded CimaCast, which provides publishers with digital advertising and infrastructure solutions, and subsequently, YieldPass, an advertising technology platform catered to small and mid-sized publishers.